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  • dennishouthoofd

Driving intelligence

Updated: Apr 16

The world of data is evolving at an unprecedented pace. As a consultant, part-time lecturer, and AI student, I am excited to launch this blog. Here, I will share my insights and experiences related to Business Intelligence, Power BI, Process Mining, and Artificial Intelligence.


What exactly will we cover?


Business Intelligence with Power BI: Business Intelligence (BI) is the process of converting data into insights that help companies make better decisions. Power BI, a Microsoft tool, visualizes data, making it easy to spot trends and patterns that would remain hidden in raw data.


Process Mining: This technique analyses and improves the processes within your organization. By extracting data from business systems, you can see how processes actually operate and identify areas for improvement.




Artificial Intelligence: Artificial Intelligence (AI) involves endowing machines with 'intelligence.' This means computers can perform tasks that typically require human intelligence, such as learning, problem-solving, and making decisions.


A practical example


Imagine you're leading the sales department of your company.


With Power BI, you could analyse sales data to identify which products sell best in which regions and why. This information can help you develop targeted marketing strategies and boost sales.


Process Mining allows you to evaluate the entire sales process from start to finish, identify inefficiencies, and streamline operations for faster sales handling, such as ensuring that quotes are processed quickly and that billing is complete and timely.


Artificial Intelligence can be used to analyse customer data and build predictive models. For example, AI could predict which customers are likely to make a purchase, allowing salespeople to focus their time on leads with the highest conversion potential.


In upcoming blog posts, I will delve deeper into these topics, offering tips, clarifying concepts, discussing use cases, and addressing new developments. I aim to explain complex concepts in a simple way and share best practices. My goal is to write in a hands-on and down-to-earth manner, making this blog accessible to a wide audience.


Every time a new blog post is published, I will share it on social media. So, follow me to receive updates and share the content with anyone interested in the potential of data.


Dennis Houthoofd – April 14, 2024

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